Graphic design is a powerful medium which people can use to deliver meaning, empathy and visual appeal to communicate something to the viewer. However, while a design can truly succeed in this fashion, it usually cannot be reused for other purposes.
This is where branding comes into play. Being able to reconstitute graphic design for many formats to deliver a sense of consistency is what makes branding design so powerful. You'll usually see this kind of design in corporations, professional entities and anything else that wants to communicate a similar message through many mediums. Usually in branding design, you'll see designers build more of a design system rather than a singular design. The system is typically followed by sets of rules to define what the brand means and how to use it appropriately across all mediums.
In this collection of work, you'll see a handful of projects that demonstrate my ability to translate a single design into a cohesive and strong design system. If you have any questions regarding the content, please don't hesitate to ask!